When Local is Better

"Think globally but buy locally," isn't that how the saying goes? Recently my son sent me this article about a local surf shop that has gone out of business after 30 years.  http://www3.signonsandiego.com/stories/2009/sep/12/after-30-years-its-last-wave-star-surfing-co/?uniontrib
The owner was not only selling boards and clothes but, as an experienced surfer himself, was able to teach others to share the Ocean.  To those who surf the Ocean is the source and to be in it's rhythm is the way surfers have peace in their lives.
 I'm really disturbed that this man and his shop have gone by the wayside. He and his shop have been embedded in the local psyche for thirty years, he and his shop are synonymous with the local  surf scene and yet they are now gone never to return.
WHY? Because those who are not surfers or have no desire to be more than 'weekend warriors' are in love with the shallow 'glass and stucco cathedrals' of consumerism therefore over look the importance of a mom and pop store. A mistake that comes from people who value this weeks trend instead of the lasting quality of good equipment and gurus who live the sport.
Of all the things I've witnessed in my years it's that 'progress' really isn't when it comes to replacing people who are knowledgeable in their field with people who have an 'I just work here' ability. I'm all for profit and creating jobs and we definitely need that now. But what is really needed  is a labor force that has pride in their jobs and are themselves artists, cyclists, surfers, runners, snow-boarders and are craftsman and 'junkies' of what ever gig they do.
My concern is for my local bike shop which is current as far as a boutique style but is also staffed with craftsman who themselves are bike 'junkies'. The wisdom that these guys and gals share can only come from experience and I hope that they are not replaced with ultra cheap gear and even cheaper bikes all in the name of consumer affordability. Support YOUR local bike shop and they will always be there for you!
 As usual if I pass you on the road stop at Peets, because your buying.